Who needs a blog? 

• Organizations of all types, using them to communicate and energize their members, bring traffic to their website, and promote themselves to outsiders.
• Businesses, recognizing that corporate blogs can humanize the company, create buzz about new products, encourage feedback from their customers, and more.
  
• Writers who self-publish, using them to sell their books.  Publishers advise writers to have blogs about their books.
• Aspiring opinion leaders, using them to become opinion leaders in their field.
• Anyone who has something to say, wants to get noticed in their field of interest, or wants to start a conversation with like-minded people all over the world.
  
• In other words, blogs aren't just personal journals anymore.
  

Where to start?

• First by finding out what a blog is - just a website you can create using a blog program.  The blog displays articles chronologically down the main page and then archives them, and usually provides readers the chance to comment.  Okay, that's simple enough.
  
• But which program, what design and lay-out, what content, which writers?  Then how do you use and promote the blog when it's up and running?  And don't forget search engines, traffic statistics, and all the other good stuff that comes with a fully functioning, successful blog.   It's no wonder so many of them flop.
  

So get some help

• Save yourself time, frustration, and wasted effort by having me create your blog, then teach you how to use it and how to write it effectively, then plan how to make it successful - technically and editorially.
  

How I'm different

• Most blogging consultants or coaches market to businesses, charge a lot, and use the loved-by-technies blogging program called Wordpress.
• I create blogs using the truly user-friendly program Typepad, which lets people like me, a nongeek,  post articles AND tweak the design, add and rearrange the sidebar elements and lots more changes you can't foresee at first.  Using Typepad, you won't be dependent on me or anyone.  And if questions arise, Typepad has something else that's missing with Wordpress - support.  Real people responding right away - what a concept! 
  
• Unlike most blogging speakers and consultants, I've actually been blogging successfully for years, individually and as a team blogger.  I've used blogs to get hired as a writer, to start a citywide organization, to advance environmental and consumer causes, and to promote a new profession.